In F-Beauty, functionality meets pleasure.
In F-Beauty, functionality meets pleasure.
F-Beauty
Djusie is a visionary F-Beauty brand offering a high-quality natural skincare. But what do we actually mean by F-Beauty?
K-Beauty, known as the umbrella term for Korean skincare, is already an institution admired throughout the world. When we first started creating Djusie, it suddenly hit us like a lightning: Why doesn’t F-Beauty exist yet?
The next thing we knew, we had rolled up our sleeves and named our company Finnish Beauty. We didn’t know exactly what F-Beauty would look like, but now we were diving into it, head first, and hands on. The Finnish approach.
We found out that F-Beauty has a lot to offer to the world. Our nature is clean and full of botanical treasures. Finns are practical beyond measure – we’re famous for our function-loving spirit. We’re fond of things that are outstanding in quality and simple by design. Loud promises and hype is not in our DNA. Instead, we love the juicy results and sustainable bloom that speak for themselves. We’re pretty sure that this is exactly what most people want from their skincare routine. Less is more, and quality is queen.
Finnish culture is relatively young and quirky. We’re humble at heart but aces at creativity and design. We appreciate authenticity more than anything. Our love for practicality knows no limits. We care fiercely about the environment and are always two steps ahead in the sustainable lifestyle. Living aligned with nature is our second nature. Last but not least, we seem to be the happiest nation in the world. Cause and effect, some might say.
Our goal is to celebrate our own natural Finnish way of doing things – and share the juiciest fruits with you.
Our goal is to celebrate our own natural Finnish way of doing things – and share the juiciest fruits with you.
F-Beauty stands for Finland but the other F-word, functionality, is essential too. In Finland, we’re sometimes too good at it. We need little wakeup calls to remember the importance of self-care, indulgence, and pleasure. That’s why each Djusie product comes with a dedicated ritual. Needless to say, they are enjoyable, highly effective and simple by design.
Every movement starts with the first steps. Our ambition is not to compete with institutions like K-Beauty or make F-Beauty famous. Our goal is to celebrate our own natural Finnish way of doing things – and share the juiciest fruits with you.
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