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Our founder, brand director & head of product development Katja Kokko

Our founder, brand director & head of product development Katja Kokko

Katja Kokko is a leading pioneer and visionary of holistic skincare in her Nordic home country Finland. During her 20-year-long career in sustainable beauty, Katja is known as a dynamic force of nature – always expanding her expertise into new depths while fiercely following her heart. Her roots run deep in northwestern Finland, underneath the lush forests and clear lakes.
Katja is a trained beauty therapist, organic cosmetic formulator and author with broad expertise in skincare. She has founded one of Finland’s leading houses of organic cosmetics and worked internationally with a massive amount of skincare brands. Katja trains beauty professionals actively.

Studies & Career

From the details of product development to manual skincare techniques, Katja’s versatile expertise and vision cover the whole spectrum. During her 20-year-long career in holistic beauty, Katja has curated, analyzed, and worked with numerous beauty brands and products.

As the outer beauty is always a reflection of what lies underneath the surface, Katja has always been passionate to see the big picture and all aspects that contribute to holistic health.

Her education contains cosmetology, organic cosmetics formulation, facial gua sha, loose connective tissue manipulation, and facial reflexology. She will graduate as a licensed acupuncturist from The Academy of Chinese Medicine in Finland in 2023. Katja is also a trained makeup-artist, a Bachelor of Business Administration (finance and accounting), and a licensed Reiki practitioner.

Katja’s bestselling books Aidosti Kaunis (Genuine Beauty, Cozy Publishing, 2015) and Kuulaan kaunis (Gummerus, 2019) cover product-based and manual skincare methods. Her third book will be published in 2023, with a strong emphasis on facial gua sha.

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Everyone should be encouraged to recognize the unique beauty in themselves and their environment. 

Everyone should be encouraged to recognize the unique beauty in themselves and their environment. 

Philosophy

According to Katja’s beauty philosophy, everyone should be encouraged to recognize the unique beauty in themselves and in their environment.

This mantra has always been Katja’s driving force. To offer her best expertise to everyone interested in natural beauty and holistic health, Katja has created content on her own website for over ten years. Her site provides a valuable source of information and entertains a big audience.

Katja is one of the founding partners of Jolie Organic Health & Beauty, an international frontrunner brand of organic beauty. After selling her share of the company in 2014, she has continued creating new concepts from scratch.

Katja has been practicing yoga for over a decade, and she is an RYS200 certified Ashtanga Yoga Teacher by John Scott. Her wellness brand Yin Your Skin® combines facial gua sha, yin yoga, and sound healing. The concept offers a unique online experience and product line – plus an exclusive training and treatment protocol for professional beauty therapists and acupuncturists.

Although Djusie is Katja’s youngest love child, it’s a result of long-term development. Djusie is a seedling she’s been nurturing and watering for years – building its solid foundation by studying, learning, and doing. Now it’s time to bloom.

Djusie stands for Katja’s top priorities and core values: mental health, better self-worth, cultivating kindness, and natural beauty.

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Be proud of who you are.

Djusie stands for mental health, better self-worth, and holistic beauty. Our passion is to cultivate kindness and empathy.
That’s why we grant direct funding to organisations that promote mental wellbeing.

Be proud of who you are.

Djusie stands for mental health, better self-worth, and holistic beauty. Our passion is to cultivate kindness and empathy.
That’s why we grant direct funding to organisations that promote mental wellbeing.

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