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    Founder Katja Kokko portrait

    Katja Kokko

    Our founder, brand director & head of product development

    Studies & Career

    Studies & Career

    From the details of product development to manual skincare techniques, Katja’s versatile expertise and vision cover the whole spectrum. During her 25-year-long career in holistic beauty, Katja has curated, analyzed, and worked with numerous beauty brands and products.

    As the outer beauty is always a reflection of what lies underneath the surface, Katja has always been passionate to see the big picture and all aspects that contribute to holistic health.

    Her education contains cosmetology, Traditional Chinese Medicine, organic cosmetics formulation, facial gua sha, Dr. Vodder Manual Lymph Drainage, connective tissue manipulation, and facial reflexology. Katja is also a trained makeup-artist, a Bachelor of Business Administration (finance and accounting), and a licensed Reiki practitioner.

    Katja’s bestselling books Aidosti Kaunis (Genuine Beauty, Cozy Publishing, 2015) and Kuulaan kaunis (Gummerus, 2019) cover product-based and manual skincare methods.

    Philosophy

    Philosophy

    According to Katja’s beauty philosophy, everyone should be encouraged to recognize the unique beauty in themselves and in their environment.

    This mantra has always been Katja’s driving force. To offer her best expertise to everyone interested in natural beauty and holistic health, Katja has created content on her own website for over ten years. Her site provides a valuable source of information and entertains a big audience.

    Katja is one of the founding partners of Jolie Organic Health & Beauty, an international frontrunner brand of organic beauty. After selling her share of the company in 2014, she has continued creating new concepts from scratch.

    Wellness & Djusie

    Wellness & Djusie

    Katja has been practicing yoga for over a decade, and she is an RYS500 certified Ashtanga Yoga Teacher by John Scott. Her wellness brand Yin Your Skin® combines facial gua sha, yin yoga, and sound healing. The concept offers a unique online experience and product line — plus an exclusive training and treatment protocol for professional beauty therapists and acupuncturists.

    Although Djusie is Katja’s youngest love child, it’s a result of long-term development. Djusie is a seedling she’s been nurturing and watering for years — building its solid foundation by studying, learning, and doing. Now it’s time to bloom.

    Djusie stands for Katja’s top priorities and core values: mental health, better self-worth, cultivating kindness, and natural beauty.